4 Things That Set My Lash Business Up for Success with AnneMarie Lorenzini

In this episode, AnneMarie takes you step by step through some of her best business practices.  From keeping a lid on spending, to making your bed and salon comfortable, creating a professional website with booking functions, and some ideas for creative promotions to attract or retain clients, you’ll definitely get something useful out of this episode. Whether you’re just starting out, or a long-time pro, tune in and see if there are some new tips and information you can use to improve your lashing business and set yourself up for success!

Expect to hear: 

• AnneMarie’s background in the beauty industry
• What’s your why? Considering why you want to be in the lash industry. If it’s only money, and you don’t like people, you probably won’t find lashing satisfying long-term.
• Tip #1 - Don’t overspend
• It’s fun to buy and try everything, but buy sparingly
• Make your salon space cozy - but how to do it affordably
• The salon environment - start small and replace/refresh when items are worn out or expired 
• Tip #2 - Customer service
• This will bring customers back much more often than your skill set
• Pre-book, follow-up, be proactive
• Tip #3 - Professional software
• Website
• Instagram pages
• Booking software (VagaroPro is AnneMarie’s favorite)
• Tip #4 - Creative promotions
• Give them time to provide results
• Referral promotions that give cash back are often successful
• Consider your expenses/overhead when creating promotions
• Promo Idea: Full set with “free” refill. This encourages the client to come back and allows you to begin building a long-term client relationship

Resources:

VagaroPro Booking Software

WIX Website Builder

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website