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14 October 2022

Building a Lash Business in a Small Town with Breanna Toines

Building a Lash Business in a Small Town with Breanna Toines

In this episode, AnneMarie talks with Breanna Toines, Co-founder of Fabulash Faces in Neosho, Missouri. A very young Breanna went into business with her mom doing lashes when there were no other aesthetic beauty service businesses in town. Years later, there is a booming community of beauty services in their area, and Breanna has become a niche specialist in “natural” lashes. You’ll hear what it was like to open a business with family in a small town, the bumps in the road along the way, the emergence of social media as a platform for business promotion, and Breanna’s advice for others considering starting something in their area.

Expect to hear: 

  • Welcome and a little bit about Breanna’s background and path to lashes
  • Going into business with mom - a great partnership in this case
  • Overcoming the conflicts of working with family- setting boundaries
  • Starting a business in a town where there are no other aesthetic businesses- Breanna and her mom paved the way!
  • Marketing -  A website is crucial, reviews are a close second, and social media - what didn’t work - a local billboard
  • Goals in the next 3-5 years - bringing on staff, mom retiring, going solo?
  • Tips - Find a niche/unique segment of the industry in your area - Breanna specializes in “natural” looking lashes - focused on a balanced, enhancing look

Connect with Breanna:

Fabulash Faces on Instagram

Fabulash Faces on Facebook

Fabulash Website

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website


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