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12 December 2022

Lash Artist Turned Marketing Coordinator: Mackenzie Unsworth's Journey

Lash Artist Turned Marketing Coordinator: Mackenzie Unsworth's Journey

In this episode, AnneMarie is joined again by Untamed Artistry’s Marketing and Creative Coordinator and expert lash artist Mackenzie Unsworth. This episode is full of love as AnneMarie and Mack talk about Mack’s start in the lashing business, how she got hired as Marketing and Creative Coordinator at Untamed Artistry, her love of her job and the lashing industry, and some of her hopes, aspirations, and advice for artists and the future of the industry in general.

Expect to hear: 

  • Mack’s grandmother encouraged her to become a lash artist at 17
  • Finding UA on Instagram
  • Surprising discoveries “behind the scenes”
  • Advice onnot getting sucked into influencer culture
  • Learning how to ask for help- it’s necessary 
  • Navigating the lash industry - who can you trust?
  • The future of the industry - sustainability, kindness, and support
  • Career aspirations 
  • Proudest career moments
  • Tips and tricks for self-care
  • Questions from listeners
  • Advice for aspiring young lash artists - stick with what is fulfilling, even if it’s non-traditional

Resources:

Mackenzie’s First UA Unboxing Video

Connect with Mackenzie:

Mackenzie on Instagram

Mackenzie on LinkedIn

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website


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