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01 June 2022

Turning a New Client into a Reoccurring Client with Tara Walsh

Turning a New Client into a Reoccurring Client with Tara Walsh

Many lash artists get stuck when faced with how to get clients to return after their full set/initial appointment. It’s not always evident that fill appointments are the actual bread and butter of your business, and not all of us are confident about how to keep clients on the books and coming back every two weeks for fills. It’s part client education, part pro-active booking, and also tuning in to how your client responds to their first full set and making sure communication channels are wide open.

Tara Walsh, Owner of The Lashpreneur, is with us today to talk about all things client retention.  From how to use bad reviews as an opportunity, to setting boundaries, to pricing your services correctly to be profitable, Tara tells it like it is and doesn’t hold back. She pushes lash artists to be confident, to create a business and schedule that they enjoy working in, and how to keep clients happy and returning regularly.


Expect to Hear: 

  • Tara Walsh and Lashpreneur intro
  • The importance of mental health and common struggles of entrepreneurs
  • The work involved in gaining a returning client and a breakdown of what keeps clients coming back- hint, client communication is often overlooked
  • Shifting your mindset to exceed your expectations
  • Common myths about clients
  • Pricing strategies
  • The Lashpreneur Society- what it is and how it will benefit you

Resources:

The Lashpreneur Website

The Lashpreneur Society

Lessons of a Lashpreneur Podcast


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