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20 May 2022

How to Build an Authentic Business on Instagram with Lorena Ashmore of Dear Lash + Love

How to Build an Authentic Business on Instagram with Lorena Ashmore of Dear Lash + Love



Our guest today is Lorena (Lor-REE-nah) Ashmore, podcast host, author, lash artist and Founder of Dear Lash + Love, an online retail shop selling lash-inspired apparel and accessories to beauty professionals and salons.

Join us as we talk about Lorena’s “accidental career” as a social media influencer, her tips and tricks for content creation, and how to stay laser-focused on your business goals. We’ll hear how to build your personal brand on social media, balancing work and mom life, and marketing yourself with storytelling.


Expect to Hear: 

  • In an open conversation we ask Lorena:
    • How did you decide to do everything your own way, not following the “rules”
    • You seem like a natural ‘social influencer’ – was there anything in your background that led to this?
    • What advice can you give to someone who might want to become an influencer?
    • What was the lightbulb moment that sent you in this direction?
    • Your confidence is very striking, you don’t hold back - where did that come from?
    • Your content is very intentional, yet seems so organic, any tips on how to create content like this?
  • Lorena’s path to her current career
  • Find out what makes you unique, tell stories
  • The desire for passive income is everywhere, but it takes a lot of work
  • Surgery, covid, and pregnancy

Resources:

A Beauty Industry Guide to Social Media (Use code: UntamedDLL for 20% off)

Lash Love Apparel (Use code: UntamedDLL for 20% off)

Dear Lash Love Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn


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