09 December 2021
In this episode ofUntamed byUntamed Artistry, Cheryl Peng, founder and CEO at Untamed Artistry, discusses her industry peeve: content that does not portray either the lash industry or lash businesses in a good light. She realizes this is mostly unintentional and is simply about not understanding the negative ramifications of it.
Cheryl recounts her favorite statement: “I don't remember what you said. But I remember how you made me feel.” All content has a tone that conveys an emotion to the reader; it’s part of the brand experience.
It is critical to consider the tone of your text: does it come across as passive-aggressive or sarcastic? Or does it come out of a place of education, kindness, compassion, love?
Do's and don'ts when it comes to the tone of your content:
Tips and tricks for creating content that attracts the right clients:
Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com
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