In this episode ofUntamed byUntamed Artistry, Cheryl Peng, founder and CEO at Untamed Artistry, discusses her industry peeve: content that does not portray either the lash industry or lash businesses in a good light. She realizes this is mostly unintentional and is simply about not understanding the negative ramifications of it.
Cheryl recounts her favorite statement: “I don't remember what you said. But I remember how you made me feel.” All content has a tone that conveys an emotion to the reader; it’s part of the brand experience.
It is critical to consider the tone of your text: does it come across as passive-aggressive or sarcastic? Or does it come out of a place of education, kindness, compassion, love?
Do's and don'ts when it comes to the tone of your content:
Tips and tricks for creating content that attracts the right clients:
Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com
In this episode ofUntamed byUntamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, and AnneMarie Lorenzini, Managing Director at Untamed Artistry, discuss some interesting new perspectives around competitors and the unique benefits they bring to your business.